published by Gary in SEO
To be honest whenever I hear the term email marketing one of the first things that enter my mind is the word “SPAM”. Perhaps, for this very reason, legit businesses are shying away from email marketing. However email marketing is actually different from spamming and not using it as part of your marketing campaign could prove to be a mistake because it does bring results and is one of the cheapest marketing strategies available.
So how can one benefit from email marketing?
- Determine your target audience. Though sending mass emails indiscriminately can get some people’s attention we all know that this is spamming, and that is a big NO. The most effective people to email would be existing customers/subscribers. Referred leads are also good targets of email marketing. Remember though that whether you email existing customers or potential clients you should ALWAYS put an easy way for people to unsubscribe from the mailing list.
- Make sure the email gets noticed. You do this by thinking of an effective subject line. It is best to always put the company/website name of the subject line to let the recipient know who the email is from at a glance. Put the most important info on the subject line but make sure you keep it short. DO NOT use subjects such as “Phoenixrealm SEO Email #21” because not only does it look boring but it also doesn’t give any indication as to the content of the email.
- Make sure that the emails have content that are of value to the subscribers. If you keep on sending plain ads chances are even your loyal subscribers will start to just delete your emails. Stuff you can include emails would be important announcements regarding new things on your website, exclusive promo codes, industry news, informative articles, and even birthday greetings.
- Organise the info. People don’t always read the entire email so make sure you place the most important information you want conveyed at the start of the email. If you’re sending an image make sure you still put at least a short text content before the image to get the attention of people whose email service automatically block images from being viewed so that they will want to manually see the image at least.
- Have a call to action. Remember this is email MARKETING. Your end goal is to get conversions. To do this your email should contain phrases that will get people to do what you want which, in this case, is to click on a link. Be creative with the anchor text of the link to encourage people to click on it.
Popularity: 9%
published by Hannah in SEO
Due to the proliferation of blogs with spam content and blogs that are created to simply bloat the number of links pointing to a site, it is no wonder that people have perceived links coming from blogs to be of less value than they were before. The good news though is that according to Bill [...]
Popularity: 10%
Continue reading “Courting Bloggers”
published by Gary in SEO Tips
A problem that we have touched on several times is the issue of being perceived by search engines as spammy. The good news though is that according to the top three search engines (Yahoo, MSN, and Google) the chance of being mistaken as a spam site is really low. Of course that doesn’t do the [...]
Popularity: 14%
Continue reading “Spam Site: Guide for the Falsely Accused”
published by Hannah in Google Page Rank | News | SEO
Seen changes, whether good or bad, in your Google page rank lately? You shouldn’t be surprised since Google since according to Matt Cutts there was a PR update that took place end of last month. If your site was adversely affected by the PR update my advise is to NOT sweat it because page rank [...]
Popularity: 16%
Continue reading “Google PRoblems”
published by Gary in SEO | SEO Tips
Though we do not use images here at Phoenixrealm if you have a website or blog that does use images you should take into consideration the impact that they might have on your page rank. According to Microsoft’s patent application entitled SCORING RELEVANCE OF A DOCUMENT BASED ON IMAGE TEXT they have developed a way [...]
Popularity: 16%
Continue reading “Images and Page Rank”
published by Hannah in Accessibility | Link Strategies | SEO | SEO Mistakes
The great thing about internet users is that browsing/surfing behaviors evolve rapidly as they learn to do things the more efficient way. One of the things that users now depend heavily on is the search box. Search is no longer confined to Google and more and more websites now offer internal search to make it [...]
Popularity: 19%
Continue reading “The Possible Problem with the Search Box”
published by Gary in Article Writing
Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.
The main purpose behind article submission is to attract a [...]
Popularity: 22%
Continue reading “SEO Techniques: Article submission”
published by Gary in SEO
I have been busy lately and have not found the time to blog so much; something I intend to rectify. One of the thinks I have been busy with is optimising for local search. Here a a few basic tips:
Country Specific Local SEO Tips
For webmasters, country specific SEO can be a [...]
Popularity: 23%
Continue reading “Country Specific Local SEO Tips”
published by Gary in SEO
We’ve all been warned again and again about the problems that duplicate can bring. However, the truth is that nowadays it is not really such a big deal anymore. This doesn’t mean that you should start plagiarising other people’s stuff and simply offer duplicate content on your site. What this does mean is that you [...]
Popularity: 36%
Continue reading “Scrapers and the Duplicate Issue”
published by Gary in Blogging | SEO
So… are you?
According to Urban Dictionary Googlecentric means having a view of the world centered around Google and Googling. In the example given it said that “My wife doesn’t belief that ____ exists because it wasn’t available on Google. She is Googlecentric.”
Of course so far I haven’t really searched for something that existed that I [...]
Popularity: 38%
Continue reading “Are you too Googlecentric?”
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