published by Gary in Online Marketing | SEO Tips
The last post I wrote on email marketing emphasised the need to not only get your email noticed but also to get people to act on the information (read: get conversion rates up) they get from the email sent. What I didn’t discuss in greater detail though is how to stay away from being spammy of even the mere appearance of being spammy. We all know that this aspect of email marketing is very important because as we all know almost everyone immediately deletes emails they perceive as spam without even checking on the validity of the mail. Because of this I think it only appropriate that I follow up the post on email marketing with one that gives a few tips (mostly common sense) on how to present your email so as to avoid looking like spam.
TIP #1: Make sure you adhere to the CAN-SPAM Act - Passed five years ago (December 2003) this law actually allows you to send unsolicited mass emails, however it tells us to…
- label the emails (emails with no subjects not allowed!)
- not use deceptive subject lines
- include opt-out instructions
- include your company’s physical address
TIP #2: Work on your title - It’s all in the title. As I said earlier most people delete spammy looking email without even clicking on it to check whether it contains spam or not so make sure that the title does NOT look like spam. The top things that make email subjects appear spammy include:
- using ALL CAPS
- using lots of punctuation marks
- using words associated with spam like credit card, pharmacy, viagra, etc. - Another problem you’ll encounter here would be that spam filters will likely catch your email so that it wouldn’t even have the chance of being viewed by the recipients.
- incorrectly spelled words and senseless words/titles
TIP #3: Don’t use free email services - Though I love free email services when it comes to your business correspondence you should invest in a paid mail service. Spammers in general use free email services so that people are more wary of messages from unknown senders with email providers like Hotmail, AOL, etc. Even if people do decide that your email is not spam it’s still a point against you because it makes you look rather unprofessional.
TIP #4: Test your email to see if it’ll pass most spam detectors/filters - You can do this by using software like Spamcheck. Spamcheck is a free software and is easy to use so you have no real excuse not to test your email before sending them out.
Popularity: 9%
published by Hannah in Copywriting | SEO | SEO Basics
This topic has been discussed way too many times by way too many people yet it is a bit discouraging how many website owners still do not really care to give emphasis on the development of their website’s actual content. For the most part I believe that it is because many wish to get as [...]
Popularity: 9%
Continue reading “The SEO Christmas Alphabet: C for Content”
published by Hannah in SEO
We’re buying Christmas décor this weekend and this has obviously put me in the mood for an early Christmas post. I know it’s corny but instead of candy canes, happiness, and reindeers I’ve substituted keywords that are relevant to SEO and came up with the SEO’s CHRISTMAS ALPHABET.
C – ontent
H – 1, H2, and other [...]
Popularity: 13%
Continue reading “SEO’s CHRISTMAS ALPHABET”
published by Gary in SEO
To be honest whenever I hear the term email marketing one of the first things that enter my mind is the word “SPAM”. Perhaps, for this very reason, legit businesses are shying away from email marketing. However email marketing is actually different from spamming and not using it as part of your marketing campaign could [...]
Popularity: 22%
Continue reading “Benefitting from Email Marketing”
published by Hannah in SEO
Due to the proliferation of blogs with spam content and blogs that are created to simply bloat the number of links pointing to a site, it is no wonder that people have perceived links coming from blogs to be of less value than they were before. The good news though is that according to Bill [...]
Popularity: 22%
Continue reading “Courting Bloggers”
published by Gary in SEO Tips
A problem that we have touched on several times is the issue of being perceived by search engines as spammy. The good news though is that according to the top three search engines (Yahoo, MSN, and Google) the chance of being mistaken as a spam site is really low. Of course that doesn’t do the [...]
Popularity: 26%
Continue reading “Spam Site: Guide for the Falsely Accused”
published by Hannah in Google Page Rank | News | SEO
Seen changes, whether good or bad, in your Google page rank lately? You shouldn’t be surprised since Google since according to Matt Cutts there was a PR update that took place end of last month. If your site was adversely affected by the PR update my advise is to NOT sweat it because page rank [...]
Popularity: 30%
Continue reading “Google PRoblems”
published by Gary in SEO | SEO Tips
Though we do not use images here at Phoenixrealm if you have a website or blog that does use images you should take into consideration the impact that they might have on your page rank. According to Microsoft’s patent application entitled SCORING RELEVANCE OF A DOCUMENT BASED ON IMAGE TEXT they have developed a way [...]
Popularity: 28%
Continue reading “Images and Page Rank”
published by Hannah in Accessibility | Link Strategies | SEO | SEO Mistakes
The great thing about internet users is that browsing/surfing behaviors evolve rapidly as they learn to do things the more efficient way. One of the things that users now depend heavily on is the search box. Search is no longer confined to Google and more and more websites now offer internal search to make it [...]
Popularity: 33%
Continue reading “The Possible Problem with the Search Box”
published by Gary in Article Writing
Among all the SEO techniques, article submission can be one of the most successful. Article submission generally refers to the writing of articles that are relevant to your online business and then getting them added to the popular article submission directories.
The main purpose behind article submission is to attract a [...]
Popularity: 34%
Continue reading “SEO Techniques: Article submission”
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